A picture is worth 1000 words. And when it comes to business, it’s worth more–revenue. Good photography can make or break a brand. That’s why photography is so important for businesses.
In the digital age, photography (and video content) are a must for good social media accounts. So if you’re chasing your customers on Facebook or Instagram, get a head start and use compelling images. In fact, Facebook posts with photos get 2.3 times more engagement than those that don’t. Because of Facebook’s algorithm, if your business’ posts aren’t getting engagement, they’re not being seen.
We live in a digital age where a good social media account needs to have both photography and video content to make it. If you are trying to connect with new and current customers on Facebook, Twitter or Instagram, the best way to move forward would be to start using professional and compelling images.
As an example of the importance, posts on Facebook with photo/video content will get 2.3 times more engagement that those that are plain text. Facebook’s algorithm works in such a way that if your business’ posts are not being engaged with, they are not going to be seen.
Remember also that Instagram has more than 1 billion active users. You can’t and gain traction on instagram without engaging content, photographic or video based truly are the way forward now.